"The single biggest problem with communication is the illusion that it has taken place!"

 

This famous quote from history highlights a fundamental communications issue that organisations still face today: often leaders and change managers within organisations jump to a tactical solution – the CEO Road show, the Blog, the brochure – to meet their communication needs.  Typically, only about 50% of the intended audience will actually receive the message.

 

What organisations often neglect is developing an effective communications strategy: who are the key audiences; what are their perceptions about things; what do we want to achieve by communicating with them; how do we want them to respond; what are the key messages; how should we deliver them; how can we measure whether it’s been effective.