A variety of terms are used, sometimes interchangeably, to talk about corporate social responsibility (CSR): business ethics, corporate citizenship, corporate accountability, sustainability.

 

For many employees, the face of CSR is employee volunteering, fundraising, and the full raft of energy efficiency, recycling, and consumable-reduction initiatives.

 

We typically find that organisations often under-communicate some of their other CSR initiatives such as ethical sourcing, process reengineering, and employee related investments.

 

We believe that effective employee communication must be based on changing behaviour through telling stories about ‘exemplars’ versus the fear-based messaging around environmental catastrophe.

 

Principal Paul Rayner has spent the last seven years initiating, managing, and communicating a range of CSR strategies and initiatives in both public sector (Govt3) and private sector organisations. Paul is also a past chairman of Volunteer Wellington.

 

Working Words is proud to be a member of the Sustainable Business Network.